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We are both marketers/sellers and customers. As customers we are constantly bombarded with advertising and attempts to influence our buying. When marketing it is beneficial to ourselves and our customers to appreciate that underneath the buying process is an Emotional Transaction. People buy things to feel good and they believe that what they are buying […]

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It’s easy for us all to operate on auto pilot day after day in a coping strategy without questioning our experiences and the labels we can be defined by. To get back to your core essence and what’s truly important to you, then the Ideal Average Day exercise is useful.    No matter what occupation […]

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When it comes to marketing online, a LOT of jargon gets thrown around like SEO, PPC, funnels along with different advertising on social media, ‘online marketing’, ‘content marketing’. This list goes on and on!  It’s tempting to get caught up in the hype and experience overwhelm. Now, these methods they have their place for targeted […]

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Once you believe, then you can achieve. Here’s how to stay motivated during the process 1. The most important thing that you can have to keep you motivated in achieving your goal is to have a goal that is so important to you that it drives you every minute of every day. This Wildly Important […]

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Working in a male dominated industry. Here are our TOP 10 tips: 1. You’re there to do a job and do it brilliantly – do it the best you can, back yourself and your capabilities, be willing to learn, don’t doubt yourself. This focus means everything else is irrelevant – project first! 2. don’t keep […]

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