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#Leadership Development Your thinking style as a Leader is both a competence and a skill and as such, you have the power to change it in order to achieve different outcomes. And as a Leader you know how is is an ongoing process of adapting to a constantly changing environment. It’s important for you to […]

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We are both marketers/sellers and customers. As customers we are constantly bombarded with advertising and attempts to influence our buying. When marketing it is beneficial to ourselves and our customers to appreciate that underneath the buying process is an Emotional Transaction. People buy things to feel good and they believe that what they are buying […]

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When it comes to marketing online, a LOT of jargon gets thrown around like SEO, PPC, funnels along with different advertising on social media, ‘online marketing’, ‘content marketing’. This list goes on and on! ┬áIt’s tempting to get caught up in the hype and experience overwhelm. Now, these methods they have their place for targeted […]

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